NASCAR Teams Now Sponsored by Las Vegas Casinos
In a move that analysts agree makes perfect sense for today’s economy in the United States, casino chains have begun to become big sponsors of NASCAR, the US stock racing organization that boasts one of the largest followings of any major professional sport in the nation. A variety of popular drivers have won sponsorships from major casinos as they work to expand their brand names through the media. In the past, major corporate sponsors have selected racing teams to support and the coverage over the live TV racing events has proven to be a lucrative enterprise for those advertisers. Most of the casinos are Las Vegas based, the largest of the US chains being established in this gaming friendly city, one of the foremost leaders in casino entertainment offering in the nation’s borders.
Drivers David Gilliand and Travis Kvapil will be first among NASCAR pros to sport a sponsored banner, driving with Planet Hollywood Resort and Casino Las Vegas decals on their cars. The vehicle’s logos will be located on the lower back portion of the car’s body panel. Racer Tommy Baldwin is expected to sport a Vegas sponsor on his car, along with Mike Bliss who will have a charity drive logo that reads Scale the Strat, an event that is held to support research into pulmonary conditions. In addition, his car will bear a Holiday Inn Henderson / East Las Vegas logo. NASCAR experts suggest that more casino sponsorships will be forthcoming as drivers embrace a wider source of funds to improve their financial situations.